Downtown "Living Exposed"

Downtown “Living Exposed”, a multi-faceted marketing campaign launched in 2008, included print and radio advertising, web promotion, sidewalk art and a photography competition. The competition exposed the people, amenities and urban lifestyle that make our Downtown neighborhood chic, hip and super cool. The campaign culminated with a fall gallery exhibit of the winning photography, and display of the print advertising campaign.

The photography contest was juried and the top 20 photographs were chosen from over 70 outstanding submissions. We showcased the top 20 photographs at our gallery exhibit during the Gallery Crawl. Click here to view a PDF of the top 20 photographs.

Thank you to all applicants who shared their art and thoughts about Downtown with us.

Congratulations to our top three prize winners:

	First Place Ms. Ruth Ella Hendricks "September Bike Shadow by Eliza Furnace Trail"
	Second Place Ms. Pamela Maria Sodoni "The Boys"
	Third Place Mr. Brian Cohen "Untitled"

The top 20 photography entries received:

• Exposure to over 3,000 visitors to the Gallery Crawl
• Option to make your work available for purchase (commission-free) at the exhibit
• Exposure on the PDP Website and marketing materials
• Three artists were selected for cash awards: First Place ($1,000) Second Place ($500) and Third Place ($250)

Many thanks to...

Special thanks to our jurors:

Patty Burk, VP Housing and Economic Development, PDP
Eve Picker, no wall productions
Linda Benedict-Jones, Executive Director, Silver Eye
Andrew Swensen, Director, Pittsburgh Filmmakers
Erin O'Neill, Fine Art Special Services
Hollie Geitner, VP Marketing and Communications, PDP
Karen Antonelli, Photography Professor, Art Institute
Christopher Rolinson, Assistant Professor, Photojournalism, Point Park University

Throughout our Downtown Living Exposed campaign, we exposed the people, places and things that make living Downtown, chic, hip and super cool. Through print and radio advertising, we spread the word about this urban lifestyle. Check out the four ads from our print campaign below. Click the images to download printable versions.

Appeared in Pittsburgh Quarterly, Summer 2008, Pride Magazine and the soon-to-be released Three Rivers Film Festival Guide	Appeared in Pittsburgh Magazine, July & September issues
Appeared in the July issue of Pittsburgh Magazine City Guide and Greater Pittsburgh New Home Magazine	Appeared in the fall 2008 issue of Table Magazine and Pittsburgh Quarterly, fall 2008.

Thank you to Cwenar Photography for their outstanding photography work on our ad campaign, and to FSC Marketing and Communications.

From July - October, our radio ads aired on Clear Channel radio stations: 102.5 WDVE, 105.9 the X, 96.1 KISS and 94.5 3WS. The radio station's Website's also hosted video podcasts with real residents sharing their stories of living Downtown. To hear residents talk about their experiences, visit http://web.me.com/nsainato/downtownliving/Home.html.