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Post-Gazette: Light Up Night not so bright for businesses?

Tuesday, August 19, 2008
 
Lots of people come Downtown to kick off the holiday season, but they don''t spend much at stores and restaurants, a new survey shows
 
Light Up Night, with its fireworks, visit by Santa Claus, and other holiday festivities, brings lots of people Downtown, but not necessarily for shopping or dining.

In a first-ever survey of Light Up Night and its impact, the Pittsburgh Downtown Partnership found that the vast majority of the people who attended did so for the events, not to shop or to eat.

Of the 177 people surveyed, 79 percent said they did not spend any money in department stores and 85 percent spent nothing in specialty stores.

The numbers weren''t much better on the dining side. Sixty-three percent said they did not spend any money on casual dining, 51 percent didn''t spend any on fast food, and 94 percent spent nothing on fine dining. Only 11 percent reported spending any money in bars or pubs.

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