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Release Date: Tuesday, August 16th 2011

Post-Gazette: 'Pop-ups' seen as quick fix for vacant city stores

Tuesday, August 16, 2011

Hoping to capitalize on a trend in other cities, Pittsburgh officials on Monday kicked off an effort to fill vacant Downtown storefronts with quickly-designed exhibits and boutiques.

The new program, to be operated by the city and Pittsburgh Downtown Partnership, is called "Project Pop Up: Downtown." It aims to fill as many as 15 storefronts with "pop-up" exhibits and stores that would begin operating in the fall and last six months, a year, or, with luck, longer.

The city would give the artists or operators start-up grants ranging from $1,500 to $10,000. The Urban Redevelopment Authority will provide an initial $25,000 for the program, and city officials hope to supplement that with gifts from philanthropic and nonprofit groups.


Read more: http://www.post-gazette.com/pg/11228/1167629-53-0.stm#ixzz1VCJgYFuE

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